ADOBE

Adobe Creative Cloud—Passport to Creativity

For a global Earth Day campaign, we gave six of the world’s most talented students a Passport to Creativity—to the world’s most protected places. Patagonia (Chile), Masai Mara (Kenya), and Lord Howe Island (Australia).

In these places, our students used the world’s best creative tools to bring the beauty of what’s possible back. Using Adobe Creative Cloud, creators captured and interpreted the sights, sounds, and sensations of these beautiful places. Each student’s creative output was then showcased through an immersive, multimedia installation that recreated an expression of the protected landscapes, in an urban environment (Downtown Los Angeles Exhibit). Below are the protected environments:

The World’s Next Protected Area | Patagonia, Chile

Stretching from the fjords along the Pacific coast to the glacier-fed rivers of the Atlantic coast, this geographic wonderland was lobbying to become the region’s next national park. This status was vital to help protect the native pumas, long-necked guanacos, Huemul deer, and Andean condors. Patagonia, Chile is one of our last wildest places on earth.

Africa’s Most Diverse Ecosystem | Greater Mara Ecosystem, Kenya

Encompassing the grasslands and rivers of southwest Kenya, this area is globally famous for its protected population of wildlife—including lions, leopards, cheetahs, African elephants, African buffalos, and black rhinos. Most notably, it is home to the Great Migration, one of the Seven Natural Wonders of Africa, and one of the ten Wonders of the World.

The Cleanest Place on Earth | Lord Howe Island, Australia

Located in the world’s southernmost barrier reef, this island is free of litter, air and sea pollution, and home to large numbers of rare and endemic species. Most of the island is virtually untouched forest, with many of the plants and animals found nowhere else in the world. Because of its remote location and various protection acts, its beaches, coral reef, and marine environment are pristine.

Adobe—Made By Students. New York City.

Adobe Creative Cloud—Made by Students

Students didn’t know what Adobe Creative Cloud was, nor did they care about it. So, instead of making a standard product explainer, we decided to tell the product’s story through actual creatives’ work—of other students, recreating their processes through dynamic in-product animation and using their voices to fuel the story.

Adobe—Start with Stock. Global.

Adobe Creative Cloud—Start with Stock

Influencer activation/campaign for Adobe Stock.

We compiled a team of the world’s best creatives, to truly challenge the perception of the creative stock industry and drive home the quality of Adobe Stock. Throughout 12 months, creators shared how they used and/or contributed to Adobe Stock, showing the world how creativity that starts with Adobe Stock, literally knows no bounds.

Adobe—Rush Video Creators. New York City.

Adobe Creative Cloud—Premiere Rush Video Creators

Promotional content/influencer activation for Adobe Premiere Rush. Influencers Lizzy Peirce and Jessica Neistat showing how they use Adobe Premiere Rush to quickly create high quality videos for their audience, around New York City.