VOLVO
Volvo XC90 Hybrid
The new Volvo XC90. The car you trust to protect your family, now protects their future. We worked closely with Grey, Artjail, and Park Pictures to produce a global campaign consisting of 6 (six) motion television spots, in addition to still images.
The premium automaker has been driving car safety technologies since 1927, from their invention of seatbelts, to side-impact airbags, and now to protecting the future. Directed by Vince Haycock, the ad showcases the confident spirit of the brand through the rolling hills and winding roads of Eastern Washington. Here, we created an entire range of media assets including still, and motion for Volvo.
The Volvo XC90 perfectly blends luxury, speed, and efficiency. To show off the powerful new hybrid, we collaborated with Volvo to make sure the range of digital assets properly highlights different aspects of the XC90.
Volvo’s Drive the Future campaign allows the XC90 to tell its own story with a distinctly confident, yet understated tone. The work shows the Volvo XC90 in various settings and across important capabilities like safety, luxury, and efficiency.
Volvo S60
We took the S60 on a road trip across the Northeast. If people could correctly guess where we were in each location, they could win the S60 for one year.
In the Northeast, we created a full range of media assets for Volvo to use to showcase the dynamic Scandinavian sedan, designed for a better way to move through the world.
