PHASE ONE

 

Phase One XT

When the makers of the world’s best camera asked us to “take the camera and tell a story” it was a dream come true. We worked together to tell the story of why it’s the world’s best camera—in the world’s most beautiful location.

To do this, Phase One wanted photographer to Andrew Ling to bring Alaska’s vast landscapes to life. He did just that—from the ground, from the air, and from the water, all with the Phase One XT. This is, Alaska by Phase One.

A L A S K A

“When we created the XT camera system, we imagined it traveling to some of the most remote destinations in the world, at the side of the world’s best adventure photographers. So when we heard Andrew Ling was taking the XT to Alaska, it felt like a dream come true.”

— Henrik Håkonsson CEO, Phase One

 

We worked closely with Phase One to create a guide for photographers to take their work to the next level. Specifically, Phase One wanted to focus on a guide for planning and shooting in remote locations—an almost mythical subject, that a lot of photographers aren’t willing to talk/share about.

Phase One wanted to give their photographers an exclusive look inside this world. We helped them open these doors.

“We challenged Andrew to take the XT somewhere exciting and tell the story of that trip. We didn’t expect him and his team to jump right onto snowmobiles to travel miles to the remote face of a glacier, or fly over the Alaska Range at -40 degrees in an open window Cessna Airmaster 165, but we’re sure glad they did.”

— Sabina Fratila Content Manager, Phase One