MAJOR LEAGUE SOCCER
MLS
We project manage select MLS campaigns and delivery + production of visual content across 14 major market teams including LA Galaxy, LAFC, Seattle Sounders, Toronto FC, Portland Timbers, NYCFC, etc.
In addition to creating fresh game coverage, we work closely with MLS to help give their fans a closer look into players’ lives, as more than just athletes. We help bring their stories to life, and to bring fans and players closer together.
MLS fans eagerly awaited the start of the 2020 season in March. Just as clubs around the league were playing their first opening matches, COVID-19 hit. Everything was put on pause—for good reason. But fans were left feeling empty, and disconnected. We launched ‘A Letter From Me To You’ to remind fans around the world, that we’re all in this together.
Create fresh game coverage.
MLS wanted to give fans more than what the press photographers were giving them. We delivered.
How do you tell the story of an entire match in just one photo?
You don’t. We came up with a selection of ways to share beautiful, creative sequences to increase engagement on social media—to help fans relive those special moments.
Create a deeper look into players’ lives, on and off the field.
MLS wanted to help fans connect with players on a deeper level, not just on the pitch. We helped build that bridge.
MLS is Back Tournament
For 64 consecutive days, special members of our team quarantined in Orlando—along with players and staff, to document history in the making. The first major sporting league to play in an isolated “bubble.” We helped to fill the rest of the world in.
Our team on the ground was given full access to this historic tournament—arriving in Orlando 14 days before players + staff in order to quarantine. They documented everything from the moment players arrived, until after the end of the tournament, all while sharing that story with the outside world in real time. Assignments and projects were completed on tight deadlines/in real time, with our on the ground team often covering matches ending after midnight, then waking up to cover a sunrise match at 7 AM. This lasted the span of 64 consecutive days in the bubble.
Photographers—Matthew Stith, Jared Martinez, and Devin L’Amoreaux.
MLS SUPPORTS THE BLACK PLAYERS COALITION OF MLS.
Major League Soccer proudly recognizes and supports the Black Players Coalition of MLS—A group of players who on Juneteenth, established themselves as influential change leaders.
Photographers—Trevor Paulhus, Andrew Harris, and Nick Carnera.